Client: Gill Golden & Jim Hall
Category: Illustration, logo design
Work beginning: April 2024
Work ending: December 2024
Overview:
Take The Love With You is a Non-profit project founded by Gill Golden and Jim Hall with the aim to create a safe space for bereaved Mother's to share and heal their experiences of child loss through creative writing.
The designs were created using Adobe Fresco and Illustrator.
Mock Ups have been created using Graphic Pear and Adobe Photoshop.
The Dandelion represents transience
The purple colour was chosen as a suitable colour to represent grief and mourning
The hand is illustrated to look like it's simultaneously holding onto and letting go of the dandelion - a symbol of grief and loss.
Some early stages and ideation of the design
Buzzwords given by the client is a great way to get the ideas flowing.
Logo design used for the business cards. The QR code takes you to the Take The Love With You website where the final book can be found.
Some early sketches of the design
The hand wasn't always in my design plan. I later decided the symbolism the hand would provide was important and needed to be added in
We also concluded that rather then just 2 or 3 seeds, 4 seeds needed to be floating away to represent the 4 children written about in the book.
The final book cover design was later used for a pop up banner as part of the launch event for the project
